The value of 'National Brand'

Brand Finance journal has published a report exploring the way that ‘nation brand’ contributes to the economic and social wellbeing of countries and has revealed its top 100 nation brands

According to the report, a strong nation brand helps to “cut through the information glut that is inherent in... modern business news [and] supports investor confidence in the value of a country”.

The report goes on to feature country case studies on a number of subject areas (including how nation brand can help countries to:

·         Attract and retain talent

·         Enhance tourism business (including domestic tourism)

·         Attract inward investment

·         Improve the sale of goods and services

The top 10 countries identified in the report are:

·         USA

·         China

·         Germany

·         Japan

·         UK

·         France

·         Canada

·         India

·         Brazil

·         Italy

The report is available to download, free of charge, from Brand Finance.