Thursday, 22 September 2011

How many texts do YOU send?!

Business Insider figures suggest that 18-24-year olds are sending on average 55 texts per day.

Although this might seem quite high, Roger James in his June 'Outside the Box' feature introduces us to Allison Miller, a 14-year old who sends and receives 27,000 texts per month.

Tuesday, 20 September 2011

Twitter analytics tool

Twitter has announced the imminent launch of Twitter Web Analytics, a tool designed to help users monitor the flow of traffic from Twitter to their websites.

The tool will help website owners assess website traffic driven by Twitter, as well as the level of content sharing across the Twitter user network.

Twitter Web Analytics is currently being tested by a pilot group, and should be rolled later this year.

Tuesday, 13 September 2011

When David met Victoria: Forging a strong family brand

SAGE Insight | September 13, 2011 at 8:00 am | Tags: branding, entertainment industry, familiness, qualitative analysis, The Beckhams | Categories: Business & Management | URL:

See a fascinating piece of research on understanding the features that make a family brand work for free. This article seeks to understand how distinctive family brands are created. Recent studies in family business have focused on the benefits for a firm to be known as family owned or family controlled. And if you're interested in developing your personal brand, look at BIR,2010, 27/1 for Rob Brown/s article on reputation management.