Tuesday 28 August 2012

The value of 'National Brand'


Brand Finance journal has published a report exploring the way that ‘nation brand’ contributes to the economic and social wellbeing of countries and has revealed its top 100 nation brands
According to the report, a strong nation brand helps to “cut through the information glut that is inherent in... modern business news [and] supports investor confidence in the value of a country”.
The report goes on to feature country case studies on a number of subject areas (including how nation brand can help countries to:
·         Attract and retain talent
·         Enhance tourism business (including domestic tourism)
·         Attract inward investment
·         Improve the sale of goods and services
The top 10 countries identified in the report are:
·         USA
·         China
·         Germany
·         Japan
·         UK
·         France
·         Canada
·         India
·         Brazil
·         Italy
The report is available to download, free of charge, from Brand Finance.

Thursday 16 August 2012

Social issues in banking

The International Journal of Bank Marketing has released a special issue focusing on corporate social responsibility and social issues in banking.
The special issue is available to read free of charge until 8 September 2012. 
For further information on how to download the free issue see the original press release.